Post by account_disabled on Feb 27, 2024 5:06:11 GMT
Works and how this trend is revolutionizing retail by unicocheck calendar 01/11/2022 clock 4 min read payment-by-biometrics Browse by topics What is facial biometrics payment? Understand how payment by facial biometrics works Advantages of paying by facial biometrics Payment with your face with Unico Check biometric token Payment by biometrics is a trend in Brazil and around the world. This system should grow by around 120% in the world market,according to estimates from the company Juniper Research. By 2025, the number of users of this type of technology could reach 1.4 billion people worldwide. In 2022, according to this market analysis, the volume of payments authenticated by biometrics will be approximately US$322 billion. In Brazil, payment via biometrics is already a reality inretail. Several companies are using face payment technology to improve the customer experience, speed up the service flow and prevent attempts toidentity fraudin digital transactions. In addition to bringing security to companies, payment with biometrics is a convenient and safe option for customers too. Research carried out by Visa, together with the company AYTM Market Research, indicated that 85% of Brazilian consumers consider biometric authentication to be faster, with 89% stating that using this technology is easier than memorizing countless passwords. In other words, we can say that most of the consumer market is interested in faster and safer payment options. In this context, technologyfacial biometricsIt can generate positive results for the development of digital businesses, providing the implementation of safer and more modern payment methods such as biometric payments. In this post we will understand how payment by biometrics works and its advantages. Check out! What is facial biometrics payment? Payment using facial biometrics, or contactless , is a technological solution that replaces reading credit and debit cards, typing passwords and presenting the customer's identity document.
o debit the amount from the customer's bank account or Poland WhatsApp Number List place it in credit, the company uses technologies that allow authenticating the customer's identity based on their facial biometric data, processed and stored, at the time of registration. Research carried out byDentsu Data Labs, last year, showed that: 90% of consumers approve of the use of biometrics in payment authentication; 70% believe that digital identification provides greater protection for card data and fraud prevention With the pandemic, most consumers (82%) prefer contactless payments (approach and payment via biometric means). Currently, payment by facial biometrics is a growing trend in the market, due to its effectiveness, practicality, convenience and security in identity authentication. Payment by face has been gaining the interest of Brazilian companies from all segments due to its agility and ease in customer checkout and effectiveness in reducing the risks of identity fraud common with the use of credit and debit cards. Understand how payment by facial biometrics works Payment by facial biometrics is a simple and secure procedure, as long as the company uses cutting-edge technology to validate and authenticate the identity of its customers. The starting point is registration with facial biometrics. From there, the customer will be able to make payments using biometric means, in online transactions and physical stores.
See the step by step: The customer's photo is already in the company's database (identity validation has already been done at the registration stage, generating a positive score, that is, ensuring that the person is not a fraudster); The solution requests that a new selfie be taken to authenticate the customer's identity before making the payment; The selfie of the moment corresponds to the photo in the registration; The solution generates the Biometric Token and releases payment using biometrics. Advantages of paying by facial biometrics In addition to technological innovation, payment by facial biometrics brings several other advantages, check out: 1. More agility in the service flow Facial biometrics payment technology reduces waiting time in the checkout line, physical store and “click and collect” points. 2. Better user experience The customer journey is more dynamic, fluid and secure when there is the option to pay using biometrics. 3. Preventing identity fraud Biometric authentication of customer identities helps prevent fraudulent transactions with third-party documents and cards. 4. Increased sales conversions By eliminating friction points (such as the use of cards and passwords), the company facilitates the customer journey, which can increase sales speed. Furthermore, the use of technologies in customer relationships is a differentiator that increases the competitiveness of the business.